2024 recap
73% more paid users joined MELP, growing our community to 35800 people and raising our MRR to 65k Eur (+76%). MELP app users are getting even more active - with an increase of 17%, we reached 77% MAU. This helped us to grow MELP Shop sales by 2.4x (to 1.39m Eur) & we're well prepared to scale it further in 2025 with new integrations and upgrades. Talking about our product, we had 46 new MELP updates, including major new functionalities - Discounts, Internal Company Merch & Automated Shop Stock Management. We already have several major ones in the plans, as we've signed an agreement for 86k Eur of EU financing for AI-based product upgrades. 18% of our clients loved our new (& existing) ideas so much that they've expanded their MELP service package or added more people to the platform. This is probably the single most meaningful number there is, demonstrating trust, loyalty, and satisfaction with MELP. We're happy to have received recognition from a wider audience as well - not only winning the title of the most popular HR platform in Lithuania but also being noticed in HR community gatherings. In 2024, we've visited more than 15 HR events across Europe & had booths or speaking slots at most of them. When it comes to soft news, we went from fully remote to "voluntarily hybrid" mode this year, creating a cozy office to get together & create new stuff (including Christmas cards). Turns out, we enjoy each other's company - together we've tried 7 different products and services from the MELP partners list & can't wait to continue this tradition in 2025. Thank you to our clients, partners, our team & everyone who joined us on our journey to better Employee Engagement this year!
Events
Thanks to everyone who joined us for HR help with MELP webinar about flexibility with Flo Health's Ann Roberts. We hope you learned something new! Contact us for a recording if you missed it and be sure to follow future MELP events.
Product updates
Mobile:
- Introduced a new recognition currency - Emoji Rocket
- Introduced a new shop item category - Luxury
- Introduced a new benefits category - Financial
- Improved home screen view by separating surveys and alternatives carousel
HR:
- Implemented recognition points expiration management: ability to set periodic expiration, notify users about points nearing expiration, ability to instantly expire all points
- Added date range suggestions in dashboard date filters to enhance accessibility and ease of use
- Adjusted layout to fit more content
Client news
We signed contracts with Anvalda, Commerce Core, Valantic, FinBytes, Baltijos Arsenalas, and 360 IT. Exciting!
In December, we broadened our community and launched MELP for Present Connections, Bored Panda, Insoft, Anvalda, 360 IT, Registrų centras, FinBytes, Baltijos Arsenalas, and Commerce Core employees. Welcome!
New MELP partners
13 new partners joined MELP in December. Among them - factorybyribas.lt, animalistus.lt, optikospasaulis.lt and loads more. Find them on the MELP app!
